Tuan Le, ex-Senior Copywriter, TBWA Dubai, and Co-Founder, WORK

Tuan dropped out of the Academy of Art in San Francisco to intern at Lowe Vietnam. 2 weeks later he was hired as a Junior Copywriter. 1 year later he was picked up by TBWA Dubai, where he spent 2 years on the Nissan account, won the GE Saudi Arabia business (from Wieden+Kennedy Amsterdam), and a handful of regional awards. He quit advertising to open this thing called WORK.


The next cycle of Creative Concept will start August 10th and is taught by Nhung, Senior Copywriter of BBDO. If you don't know who she is, read on.

She cut her teeth at JWT. Just two years later, at TBWA, she won the Gold Young Lion award and represented Vietnam to compete at Cannes Lions Festival of Creativity in France.

And if that's not enough, she has a degree in Applied Psychology and plans to publish her debut book by the year's end.



Du is an award-winning copywriter and creative lead from two of the biggest agencies in town: Ogilvy and Leo Burnett.


Kumkum Fernando, Head of Art, Lowe

He doesn't just make Cannes-winning ads, he makes art. For Lowe sometimes, but mostly for love. He approaches every project with the love and care of a craftsman. He will inspire you to see advertising for what it could be. Art.


Daryl Villanueva, Creator, Bandit9 Motorcycles, & Ex-Creative Director, BBDO Beijing

Daryl started his career at the legendary TBWA\Chiat\Day in Los Angeles, sitting within earshot of Lee Clow. But even the beaches of California couldn't keep this road warrior down. For the next few years, he traveled and lived in some of the most exciting cities in the world—Dubai, Saigon, Beijing, to name a few. In his latest role, he was the Creative Director of BBDO Beijing, overseeing the iconic Volkswagen brand. Oh, and he owns a motorcycle design company that's been featured everywhere from GQ to Playboy.